Tuesday, March 29, 2011

A Week in The Life of pinklily...

Somehow I manage to juggle being a mummy, designer and business woman each week - it certainly takes a lot of planning and early starts. Being the owner and creator of pinklily for the past 5 years has certainly taught me a lot more than I expected about being organised!  And I wanted to share with you a little bit more about me and how I fit everything in! Sometimes I am not even sure myself... So here we go:

MONDAYS
This tends to be my busiest day as women love to shop on weekends, especially Sunday afternoons as they browse around getting organised for the week ahead. So Monday is all about processing orders in the warehouse - the thing that's really important to me is making sure each client is not only welcomed and appreciated, but thanked for their loyalty. So I take some time to get to know my clients and what they like - you never know what special gift will pop up in an order!
In between all that I drop off and pick up my daughter Georgia from school (something I love doing just about every day) and spend Monday night at home preparing for the rest of the week and answering hundreds of emails! Phew, no time for Mondayitis...

That's me in the Warehouse!!


TUESDAYS
Tuesday is usually a day of re-stocking the warehouse for a few hours and then it's back home for lots of data entry and accounting. The afternoon is usually put aside for a pre-production meeting with TVSN (the Foxtel home shopping channel) in preparation for the next weeks program to showcase pinklily products. Any time in between is used to road test samples of the latest designs I am creating or considering - I have pretty strict criteria! Functionality, quality and providing excellent storage solutions is what I am looking for. I love bringing out new pinklily products that help my clients.

WEDNESDAYS
So I have made it to the middle of the week! Wednesdays are a little more flexible (thankfully!). I could be designing a new product, having lunch with my Mum or the necessary visit to the grocery store. It's also the night I try to make sure I have dinner with my boyfriend and daughter. This is so important to me.

THURSDAYS
Every second Thursday is the BIG day as my TVSN TV spot is featured fortnightly. If my show is coming up on the weekend, this day is one for sneakers and muscle! What does this mean? - well it all starts at 4.30am (aaaggghhhhh) carrying thousands of coathangers, hundreds of shoeboxes and more down two flights of stairs to the truck that will deliver them to TVSN. Who needs the gym? Well actually, going to the Gym a couple of afternoons a week with Georgia is probably what helps me keep up with it all...

FRIDAYS
And boy am I grateful when Friday rolls around - because it is usually the quietest day of the week. It's when I photograph new products for the website, proof all upcoming advertising for magazines like Cleo, Cosmo and House and Garden. You never know what can turn up on a Friday - recently I did a wardrobe makeover for TV Celebrity Alyssa Jane Cook. This is the good stuff!

Keeping up with pinklily advertising and pr

In between all of this activity I keep up with Facebook, Twitter, my Blog and all of Georgia's school and sporting activities. It's a mammoth juggling act, but running my own business means I have been able to design my days and my life to make sure I spend quality time with my daughter and boyfriend as well as work with products I love.

So what do I need to do now the week has finally come to an end? Turn off my Blackberry and head to a movie...... 

Sascha xx
ps I would love to hear from other women on how they juggle their busy weeks - a toast to all the amazing ladies out there!

Tuesday, March 15, 2011

Your Shoes will LOVE the PINKALICIOUS

Hello and welcome to this week's launch of the

PINKALICIOUS SHOE BOX !!

I am so loving this fabulous hot pink number... It's exactly the same as our very famous clear shoe box, just gorgeous hot pink.


Just imagine seeing a line up of gorgeous pink shoe boxes in your wardrobe all neatly stacked and keeping your shoes stunning and organised! That is one colour rich way to get sorted.

My latest shoe box - the PINKALICIOUS
Now if you are already one of my fabulous pinklily ladies and own some of the 350,000 clear shoe boxes I have sold since launching this famous product, you don't need to replace them all if you are love with the pink... here are my suggestions for enjoying both boxes and making the most of the streamlining they offer.


  • Use the new pink boxes for special occasion shoes only
  • Colour code between winter and summer pairs of shoes
  • Make-up your own colour coding system using the clear and the pink combo!
  • Still have some shoes not in pinklily shoe boxes - now is the time to stock up on the pink ones for a splash of colour - they come in packs of 7 for $AUD29
 Who would have thought 5 years later this box would make it through all the imitations and come out stronger and pinker than ever!

I would love to hear from clients who have used the shoe boxes over the past few years. Speaking of taking care of your shoes, here are some handy little hints and tips I've found along the way. I hope you find them useful!


To clean your suede shoes - masking tape is an alternative to a wire suede brush which can take off the top layer of leather.

To keep leather soft and supple - you can apply castor oil and then leave them to dry and clean as usual.

Boot zips getting stuck? - take a lead pencil and run it down the zip. It really seems to help!

Scuffs on patent shoes and bags - Eucalyptus Oil could be the answer. Use a soft cloth in an inconspicuous place first.


Hope you LOVE the pinkalicious as much as I do
Sascha xx

   

Friday, March 4, 2011

So how does the Perfect pinklily Makeover work?

If there is one question I get asked a lot, it would be from my customers who have already purchased pinklily glamorous storage solutions. Now they have the products in their home, they wonder what is the 'secret' to having it all look just like on the website!

So here are my pinklily top ten tips for a glamorous de-cluttered wardrobe that looks a lot like this:

All organised pinklily style and super easy!!

A space for everything with the 'georgia'

My super favourite, super smart space saver, the 'hangtastic'
The best approach is 'step by step', otherwise it will feel overwhelming and this is supposed to be a fun exercise with great results -
  1. Match all the hanging items in your closet together - i.e. hang all the shirts together, skirts, pants and so on
  2. Consider what you can re-purpose, re-cycle or just plain move on. I find most people keep things for 2 reasons: financial or emotional. Ok, I am going to give it to you straight, just because you bought that top in Rome 5 years ago, is not a reason to keep it if it no longer fits the vision you have of yourself TODAY.
  3. So, I can hear you thinking - 'what about those pants I might fit back into one day?'. Only think TODAY. Get rid of the rest. Be proud of what you have right now - my goal is to have you fall back in love with your wardrobe. Let's banish those 'nothing to wear' moments for good!
  4. Start with my 'hangtastic' hangers - I have purposefully put these in packs of 5. Why? Just start with 5 shirts and go from there. Do not, I repeat, do not pull everything out of your wardrobe in a big messy pile all at once. This just makes it feel like too much work. And it will take longer.
  5. Then continue on the same process - take the next lot of 5 shirts or move to skirts for example, once all the tops are done.
  6. Now you will be super inspired. Because 10 hangtastic hangers will show you just how fabulous your wardrobe looks when there is consistency and you will also notice they save you space too. Plus I am pretty sure you will catch my bug by this point, the de-cluttering one!
  7. When you are ready to move onto skirts and pants, there will be something else to celebrate: the hangtastic has 10 features, more than any hanger I have ever come across. You can use them for pretty much any type of clothing including accessories like scarves. No more running to the department store for specialist skirt hangers. This baby does the lot!
  8. Follow the same simple process with the pinklily shoe boxes - just do 5 at a time. You'll be amazed at how fast this all happens and how fab it all looks.
  9. Now you are nearly done! Wrap it all up by sorting your lingerie, accessories, boots, belts and handbags. I have a whole range of perfect solutions.
  10. Step by step, the wardrobe of your dreams is about to come true!
Please write and tell me how it goes - would love to see some before and after pictures. The best transformation will receive a Kerri-Anne pack worth $160!! Get your pictures in by 31 March, 2011.

Happy wardrobe glamming!
Sascha xx